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Through brand strategy and design, we craft experiences that help brands stand out as well as stand for something.

How do we do it?

We partner with brands we believe in because great things come from being inspired.

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RESEARCH

Brand research is tailored to answer specific business questions. Its intent is to gain a comprehensive understanding of the competitive landscape, the consumers who make up the market, and what drives category purchase.

  • Qualitative and/or Quantitative Research Study Development
  • Research Mediation and Facilitation
  • Reporting and Recommendations
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STRATEGY

Brand strategy seeks to identify and shape perception, articulating a specific position. Strategy is facilitated by thoroughly defining business objectives, existing and potential competitive threats, and opportunities.

  • Brand Audit
  • Mission, Vision, Values
  • Brand Architecture
  • Brand Positioning
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DESIGN

Brand Identity consists of the verbal and visual elements that define your brand voice. It blends vital aspects of your organization and your offering into a singular promise. It establishes your position relative to the competition and informs internal and external communication.

  • Brand Attributes
  • Tagline
  • Trademark (logo)
  • Color System
  • Typographic System
  • Visual Style
  • Written Style
  • Guidelines Documentation
  • Brand Map
  • Brand Training
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RELEASE

Brand release is the application of the brand identity throughout all communications and across all media. We approach both writing and design as communication; as a disciplined method of solving problems. From initial concept to final approval, the objective is to create preference for your offering and loyalty for your brand.

  • Websites
  • Advertising
  • Literature
  • Packaging
  • Mobile
  • Video
  • Tradeshows
  • Events

Cross-Platform Design

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